Every brand has an online reputation. Online reputation refers to what information people find out about your brand when they search for it on google. Do they find positive information regarding your business, or do they see negative comments about your business? Managing your online business reputation means monitoring the online conversations, comments, and reviews and initiating specific strategies to ensure people find the right information when they search for your brand or business. An online reputation management company helps you counteract misleading trends to create a balance that propels your best foot forward. That said, here is why you should care about your brand’s online reputation.
The internet is the first go-to platform for everyone.
People do not use the internet for entertainment purposes only. These days, the internet is the first stop at everything. It acts as a first-hand source of information, and many people trust what it tells them. Furthermore, people make a decision based on what the internet tells them. According to research;
- Two out of every three people view the internet as the most reliable information source regarding a business or a person.
- Secondly, more than 70% of human resource managers have rejected potential candidates because of some negative information they found online about them.
- Thirdly, people check online reviews before they can trust local businesses.
- Fourthly, most of the reputation damage comes from a discrepancy between the online buzz and reality.
Base on the above research conclusions, it is right to say that most of what happens online affects your business reputation immensely.
Online and offline worlds are intertwined.
With each passing day, online and offline worlds continue to blend. What happens online is a result of what happens in real life. Ranging from smartphones, computers, TVs to the latest technology ‘internet of things’, it is difficult to live without the internet. If your business is not on the world web, you may be missing out on potential sales that would push your business to the next level. On the other hand, being on the online platform means you have to leave a positive mark for people to trust your company. Consumers are continually looking for information on the internet regarding your business to determine if they can buy from you or not. No matter how low tech your business is, there is a huge chunk of information on the internet about it, especially in social media and review platforms where customers share positive and negative purchasing experiences.
Your online business reputation is long term.
You should also care about your business’s online reputation because online reputation is for the long term or forever. When you search your brand on the internet, whatever negative information you find will remain there forever until you work on it. So when a malicious person, for instance, your business competitor, writes a negative comment about your business, it will remain there until you remove it, and it can be a big disadvantage to your business. You may never know why your business is not attracting the right number of customers despite your marketing efforts. Business online reputation management is vital to ensure your business shines in a positive light.
Managing your online business reputation is imperative if you want to attract more customers and scale up your sales.